Tourism organisation
Trentino is organised with an integrated and widespread territorial tourism marketing system, dedicated to the definition, construction, management and promotion of the local tourism offer.
The governance architecture aims at favouring the quality of hospitality and the visitor experience, together with the quality of life of residents and the professionalism and development of tourism operators.
In order to enable effective activity, the system is structured on several integrated functions carried out by the tourism companies (APT), Trentino Marketing and the Province, which plays a strategic role in guiding, planning, programming and coordination.
Notices
Territorial marketing system
Trentino Marketing and Area Agencies (ATA)
Trentino Marketing performs the functions of territorial promotion and tourism marketing for the entire Trentino area. Within it, the Territorial Area Agencies (ATA) are responsible for the conception and construction of the inter-area tourism product.
Publication date:Friday 20 January 2023
Aziende per il turismo (APT)
They are responsible for tourism marketing in their area and are in charge of the quality of the tourist experience and the hospitality and loyalty of tourists in their respective areas.
Publication date:Thursday 19 January 2023
Pro loco associations
They contribute to the tourist enhancement of the territory, its resources and products. One of their main competences is tourism animation of a local nature.
Publication date:Friday 20 January 2023
Federation of Trentino pro loco associations
Coordination body of the Pro Loco of Trentino, a representative federation in the province recognised as the UNPLI (Unione nazionale pro loco d'Italia) regional committee.
Publication date:Friday 20 January 2023
Tools for tourism enhancement
Marketing of Trentino tourism products
In order to support the development of product aggregations, the Province may grant subsidies, within the limits set by the European Union on state aid, to entities that implement initiatives in favour of associated tourism operators aimed at marketing Trentino tourism products.
Publication date:Friday 20 January 2023
Relevant events to enhance provincial tourism
In order to support and stimulate the tourism sector, the Province may grant subsidies to organise initiatives and events aimed at enhancing tourism in all or part of the provincial territory.
Publication date:Friday 20 January 2023