Tourism organisation
Trentino operates an integrated regional tourism marketing system that is extensively implemented throughout the region, dedicated to defining, developing, managing and promoting the local tourism offering.
The governance framework aims to enhance the quality of hospitality and the visitor experience, whilst also improving residents’ quality of life and fostering the professionalism and development of those working in the tourism sector.
To ensure effective operation, the system is structured around several interlinked functions carried out by the tourism agencies (APT), Trentino Marketing and the Province, which plays a strategic role in policy-making, planning, programming and coordination.
Regional marketing system
Trentino Marketing and Area Agencies (ATA)
Trentino Marketing performs the functions of territorial promotion and tourism marketing for the entire Trentino area. Within it, the Territorial Area Agencies (ATA) are responsible for the conception and construction of the inter-area tourism product.
Publication date:Friday 20 January 2023
Aziende per il turismo (APT)
They are responsible for tourism marketing in their area and are in charge of the quality of the tourist experience and the hospitality and loyalty of tourists in their respective areas.
Publication date:Thursday 19 January 2023
Pro loco associations
They contribute to the tourist enhancement of the territory, its resources and products. One of their main competences is tourism animation of a local nature.
Publication date:Friday 20 January 2023
Federation of Trentino pro loco associations
Coordination body of the Pro Loco of Trentino, a representative federation in the province recognised as the UNPLI (Unione nazionale pro loco d'Italia) regional committee.
Publication date:Friday 20 January 2023
Tools for promoting tourism
Marketing of Trentino tourism products
In order to support the development of product aggregations, the Province may grant subsidies, within the limits set by the European Union on state aid, to entities that implement initiatives in favour of associated tourism operators aimed at marketing Trentino tourism products.
Publication date:Friday 20 January 2023
Relevant events to enhance provincial tourism
In order to support and stimulate the tourism sector, the Province may grant subsidies to organise initiatives and events aimed at enhancing tourism in all or part of the provincial territory.
Publication date:Friday 20 January 2023