Description
| TRENTINO MARKETING |
The activities carried out by Trentino Marketing aim to make the market aware of Trentino as a whole, its values, proposals and activities in all sectors, such as sport and culture.
Territorial promotion is implemented through actions developed in various areas, aimed at disseminating brand identity. Among the functions related to tourism marketing, the main ones are the control of national and international markets, the implementation of promotion and communication initiatives, the development of digital systems and skills, and the management of events with high tourism relevance.
Legal form: s.r.l. - 100% public in-house company
| TERRITORIAL AREA AGENCIES (ATA) |
The Territorial Area Agencies, organisational units of Trentino Marketing introduced in 2020 with the reform of the tourism system (L.p. 8/2020), are identified by art. 6 of the relative implementing regulation(d.p.p. 22 March 2021, no. 8-42/Leg) in the number of four and according to the organisation shown in the table below.
The territorial areas have been identified on the basis of proximity and territorial organicity and of criteria that enhance product homogeneity, synergies and common vocations of the territories and the interconnections, also infrastructural, of the tourism systems.
The activities in charge of the ATAs can be summarised in 4 areas of intervention: intelligence/data analysis, product development, digital innovation and mobility, in an inter-area key within their respective spheres of competence.
| AREA | AREA AGENCY | AMBIT |
| Area 1 | Dolomites | 1. Ambito Val di Fassa 2. Area Val di Fiemme and Val di Cembra 3. San Martino di Castrozza, Primiero and Vanoi Area |
| Area 2 | Brenta Dolomites | 4. Area Val di Sole and Val di Non* area 5. Area Madonna di Campiglio, Pinzolo, Val Rendena, Central Giudicarie and Valle del Chiese 6. Area of Altopiano della Paganella, Piana della Rotaliana and San Lorenzo Dorsino |
| Area 3 | Garda Trentino | 7. Area Garda trentino, Valle di Ledro, Terme di Comano and Valle dei Laghi |
| Area 4 | Cities, lakes and plateaus | 8. Trento, Monte Bondone and Pinè Plateau Area 9. Area Cimbri and Vigolana Highlands 10. Valsugana, Tesino and Mocheni Valley Area 11. Rovereto, Vallagarina and Monte Baldo Area |