An integrated and shared vision to accompany the mountains towards a more innovative, responsible and competitive future. This was the message that emerged from the Trentino Mountain Talk, the meeting promoted by Trentino Marketing and Trentino Sviluppo, held today, Friday 17 October, at the Big Theatre of MIND - Milano Innovation District, as part of the APRESKI Milano - Mountain Show. The importance of integrating infrastructure, experiential offer and communication in a coherent system, capable of responding to market changes and the needs of new travellers was reaffirmed, also thanks to the collaboration between Trentino Sviluppo and Trentino Marketing. Among the experiences presented were: the Dolomiti Paganella Bike project, the new Passo Rolle-San Martino di Castrozza connection, the environmental certification of ski areas, the digitalisation of tourism services with Mio Trentino and the AI Travel Planner, and sustainable mobility projects such as the Trento-Monte Bondone cableway. Finally, the focus was on the now imminent Winter Olympics and Paralympics in Milan Cortina 2026. The event was attended by the Councillor for Tourism of the Autonomous Province of Trento Roberto Failoni, the Vice President of Trentino Sviluppo Albert Ballardini, the President of Trentino Marketing Giovanni Battaiola, numerous voices from the territories and representatives of the Olympic institutions.
Publication date: 17/10/2025
