'TiFare bene helps Sport' is the title of the video presented today at the headquarters of CONI, Trento Committee. It is a project that aims to promote the positive value of cheering, as an important component of sport.
Trento CONI President Paola Mora explained the genesis of the initiative, in which CONI and some Federations are involved. The idea, she said, was to produce a video that was appealing and could reach a large number of people. Cheering, he added, is energy, enthusiasm, but it is also a vehicle of values. President Mora explained that in making the video, an attempt was made to combine the cheering of top-level sport with that of youth and amateur sport. The Federations that play in the top category of their championships were involved, she said, with professional and youth athletes, as well as an athlete for each Federation in Trentino, so as to convey the message that the support reserved for sport is unique.
Provincial Councillor for Sport Mattia Gottardi also spoke at the presentation. 'A worthy initiative,' said the councillor, 'because education on correct cheering reveals its importance every time there is a negative episode. Correctly directing the adrenalin that cheering embodies is therefore right and important. I would also like to thank the athletes who made themselves available to send out an important message, bearing in mind that champions are the object of emulation by many fans and sportsmen and women'.
Publication date: 15/10/2025
