Description
The 'ABC for Export' course, run by the Trento Business Academy, scheduled between February and March 2026, is a free introductory course designed for small and medium-sized enterprises wishing to start or strengthen an internationalisation process. It is particularly suitable for those who have never worked with foreign counterparts or want to better understand the opportunities and dynamics of international markets.
The topics that will be covered are :
° Strategies for entering foreign markets
° Practical tools and managerial and digital skills
° Analysis of real cases to develop an effective internationalisation plan
° Support in facing the challenges of global competitiveness
° Strategies for internationalisation
° International marketing
° Trade fairs as development opportunities
° Digital export
° International contracting
° Barriers to entering foreign markets
Full programme and how to register at the following link